A collection of UX/UI projects designed to improve usability, simplify user journeys, and create meaningful digital experiences across different industries.
DESIGN XP
CREATIVE DIRECTOR.
UX/UI
MY NAME IS GUILHERME AND I'M CREATIVE DIRECTOR AND EXPERIENCE DESIGNER WITH OVER 20 YEARS OF EXPERIENCE CREATING MEANINGFUL VISUAL NARRATIVES, IMMERSIVE BRAND EXPERIENCES, AND STRATEGIC CREATIVE SOLUTIONS ACROSS BRANDING, EVENTS, DIGITAL, AND SPATIAL DESIGN.
GRADUATED IN ADVERTISING AND MARKETING, WITH A POSTGRADUATE DEGREE IN DESIGN THINKING AND CERTIFICATION IN EXPERIENCE DESIGN BY KAOSPILOT DENMARK, I COMBINE STRATEGY, STORYTELLING, AESTHETICS, AND HUMAN-CENTERED DESIGN TO BUILD ENGAGING AND EMOTIONALLY DRIVEN EXPERIENCES.
MY WORK SPANS CREATIVE DIRECTION, BRANDING, UX/UI, EXHIBITIONS, CAMPAIGNS, PHOTOGRAPHY, AND EXPERIENTIAL DESIGN — ALWAYS FOCUSED ON CONNECTING PEOPLE, CULTURE, AND IDEAS THROUGH THOUGHTFUL AND IMPACTFUL DESIGN.
CURRENTLY BASED IN AUSTRALIA, I CONTINUE EXPANDING MY PRACTICE THROUGH UX EXPERIENCE DESIGN STUDIES, EXPLORING NEW WAYS TO MERGE CREATIVITY, TECHNOLOGY, AND HUMAN EXPERIENCE.
DESIGN XP
CREATIVE DIRECTOR.
UX/UI
Intuitive Interfaces: User interface design for web and mobile platforms
Seamless Experiences: End-to-end UX flow optimization
Cohesive Visual Systems: Visual system building for digital products and design systems
Laying the Blueprint
Bringing Ideas to Life
User flow mapping and wireframing
Prototyping interactive experiences
Ensuring Visual Harmony
Visual consistency through design systems and documentation
CASE 01 / LMC SKIN
Problem Statement:
LMC Skin Clinic required a modern and professional website that clearly communicated its medical, cosmetic, skin, and technology services while providing an intuitive and trustworthy experience for new and existing patients.
My Role:
UX Designer and Website Designer.
Process:
I researched leading skin clinics and aesthetic medicine websites to understand user expectations, treatment presentation, service navigation, and trust-building strategies. I organised the information architecture, structured the content into clear service categories, and designed a user-friendly experience focused on accessibility, clarity, and ease of navigation.
Outcome:
The final website provides a professional online presence, improves service visibility, and helps patients easily access information about treatments, practitioners, and booking options. The design supports user confidence and creates a seamless experience across desktop and mobile devices.
Laying the Blueprint
Bringing Ideas to Life
User flow mapping and wireframing
Prototyping interactive experiences
Ensuring Visual Harmony
Visual consistency through design systems and documentation
CASE 02 / AYP Support Network
Problem Statement:
AYP Support Network required a website that effectively communicated its NDIS support services while creating trust and providing a simple and accessible experience for participants and their families.
My Role:
UX Designer and Website Designer.
Process:
I researched NDIS providers and user expectations, developed the website structure, organised content into clear sections, and focused on accessibility, usability, and ease of navigation. The design was created to support users seeking information about services and support options.
Outcome:
The website successfully presents the organisation’s services, values, and contact options in a clear and accessible format, helping users quickly understand the support available and connect with the organisation.
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